In the last quarter of 2024, I had the unique opportunity to sit down and speak with Dr. Ivo Pezzuto of the Forward Thinking Lab to discuss all things life, the process of market creation, financing market-creating innovations and leadership attributes necessary to create new markets. 

As you start your 2025, I hope you’ll take some time to listen to this conversation and hope that it gives you hope that we can create a truly more prosperous world for the billions of people globally who wake up daily and struggle to make ends meet. 

Author

  • Efosa Ojomo
    Efosa Ojomo

    Efosa Ojomo is a senior research fellow at the Clayton Christensen Institute for Disruptive Innovation, and co-author of The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty. Efosa researches, writes, and speaks about ways in which innovation can transform organizations and create inclusive prosperity for many in emerging markets.