Even the most outstanding companies can do everything right—yet still lose market leadership.
The Innovator’s Dilemma explains how companies miss out on new waves of innovation. No matter the industry, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.
Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma offers readers a set of rules for capitalizing on the phenomenon of Disruptive Innovation.