Theory

Disruptive Innovation

The theory that influenced Steve Jobs, Jeff Bezos, and Andy Grove, Disruptive Innovation describes a process by which a product or service takes root in simple applications at the bottom of the market and then relentlessly moves upmarket.

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Resource Library

The Innovator’s Solution: Creating and Sustaining Successful Growth

Clayton Christensen
September 1, 2003
The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail

Clayton Christensen
January 1, 1997