Research Topic

Market-Creating Innovations

Our research has found that by investing in a specific type of innovation, which we call market-creating innovations (MCIs), complicated and expensive products are transformed into simple and affordable ones, making them accessible to a whole new set of people called nonconsumers. Ultimately, this spurs development and reduces corruption.

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Market-Creating Innovations

Resource Library

    • Blog

    Is a market-creating innovation an empowering innovation?

    Sandy Sanchez
    October 23, 2024

    • Blog

    How the US’ new global development strategy can actually be effective

    Sandy Sanchez
    September 26, 2024

    • Blog

    The job of entrepreneurs is to manage these four risks

    Efosa Ojomo
    July 16, 2024

    • Blog

    Thursday Theory Tips – What does Business Model Theory say about success in growth economies?

    Sandy Sanchez
    July 11, 2024

    • Blog

    On “Wither Non-consumption” and the myth of market creation

    Efosa Ojomo
    June 28, 2024

    • Blog

    How can President-elect Claudia Sheinbaum help struggling Mexicans?

    Sandy Sanchez
    June 13, 2024

    • Blog
    global development and AI business models

    Why AI’s business models will determine its potential to ignite global prosperity (part 2)

    Efosa Ojomo, Sandy Sanchez
    June 10, 2024

    • Blog
    global development and AI technology

    Can AI technology really create global prosperity? (part 1)

    Efosa Ojomo, Sandy Sanchez
    June 10, 2024

    • Blog
    global development anticipatory actions

    When it comes to development, is anticipatory action better than reaction?

    Sandy Sanchez
    June 5, 2024

    • Blog

    Market creation as a catalyst for inclusive growth and prosperity

    Efosa Ojomo
    April 18, 2024

    • Blog

    Can growth economies leverage remote work to further development in their countries?

    Sandy Sanchez
    February 27, 2024

    • Blog

    The urgent need for a new global development model 

    Sandy Sanchez
    January 31, 2024

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